The effect of a country name on consumers' perception and assessment of agricultural products with protected designation of origin

The aim of the paper was to show that Serbia has favorable natural conditions (land and climate) for diverse agricultural production (plant- animal-based), experienced manufacturers, experts scientists, as well world-famous selections numerous plant cultures. Serbia's major products are corn, wheat (flour), sunflower (oil pellets), sugar beet (sugar), soybean protein products), potatoes, raspberries, apples, plums, sour cherries, grapes, pork, beef poultry, milk.